Industries

Different businesses break their websites differently

The design brief is rarely the hard part. What separates a website that works from one that quietly rots is whether it fits how the business actually operates day to day.

Most website advice is written as if every business is the same. They are not. A restaurant's biggest website risk is a menu going stale. A property manager's is a maintenance form nobody reads. A local service business lives or dies on whether the quote form works on a phone.

These pages cover the operational realities we see in each kind of business, and what that means for how the site should be built and looked after.

Why we do not treat these as templates

A lot of agencies sell "restaurant websites" as a template with a menu page bolted on. That misses the point. The menu page is easy. Keeping it accurate when the kitchen changed three dishes on Friday night is the actual problem, and it is a process problem as much as a design one.

The same is true across the board. The interesting requirements are almost always operational: who updates this, how often, what happens when they leave, and what breaks silently when nobody is looking. That is what these pages are about.

If your business does not fit neatly into one of these, that is common and not a problem. The underlying services are the same either way, and they are delivered the same way wherever you are: see service areas for how that actually works.

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Do not see your industry?

The list is not exhaustive, and the underlying work is similar across most small businesses. Tell us what you run and what is not working.