Guides

Straight answers, no sales pitch

These are the questions we get asked most. The answers are written to be genuinely useful on their own, including the parts that are not in our commercial interest.

Most "how much does a website cost" articles publish a range they invented to rank for the phrase. We do not publish figures, because an honest number requires knowing what you actually need, and a made-up range is worse than no range.

What we can do is explain the factors that drive the number so you can read any quote, including ours, and understand what you are looking at.

Why these are free and unhedged

Every checklist here is one you could work through yourself. That is deliberate. A business owner who understands what maintenance involves is a better client than one who has been told to trust the process, and if you work through the launch checklist yourself and never call us, the checklist still did its job.

The one thing we will not do is publish invented numbers to make a page rank. If you find pricing figures on a page like this elsewhere, ask where they came from.

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Question not covered?

Ask it. If it is a good question we will probably end up writing it up, and you get the answer either way.