Glossary

Domain and DNS, in plain English

Written for the moment somebody sends you an email asking you to "update the A record" and you would rather not admit you have no idea what that means.

DNS is the address book of the internet. Your domain is the name; DNS records are the entries that say where each service for that name actually lives. One record sends web visitors to your website. A different one sends email to your mail provider. They are independent, which is why a website can be down while email works perfectly, and the reverse.

Almost everything confusing about domains comes from that separation, and from the fact that three different companies are usually involved: the one you rent the name from, the one running your website, and the one handling your mail.

The three companies people mix up

Get this straight and most of the rest follows.

  • The registrar is who you rent the domain name from, and who bills you each year. They are not necessarily doing anything else for you.
  • The DNS host is who actually answers the questions about where things live. Often the registrar, but frequently not: it might be your web host, or a service like Cloudflare. Whoever holds the nameservers is in charge here, and this is the piece people most often get wrong about their own setup.
  • The web host and the mail provider are the machines your site and your email actually run on. They can be, and usually are, two different companies.

When a change does not take effect, the cause is very often that somebody edited records at the registrar while the nameservers point somewhere else entirely. The edits were real and are simply being ignored.

The records you will actually be asked about

Nine terms cover almost every request you will ever receive.

  • A record. Points a name at a numeric server address. This is what usually sends visitors to your website.
  • CNAME. Points one name at another name rather than at a number. Commonly used for subdomains and for services that ask you to prove you control the domain.
  • MX. Says where email for this domain should be delivered. Break this and mail stops arriving, which is noticed within minutes.
  • TXT. A free text entry, used for verification and for email authentication. Most of the confusing records you get sent are these.
  • SPF. A TXT record listing who is allowed to send mail as you. There must be exactly one; a second one breaks it, and it is a common self-inflicted fault.
  • DKIM. Cryptographically signs your outgoing mail so receivers can verify it genuinely came from you. Has to be switched on at the mail provider, not just published here.
  • DMARC. Tells receiving servers what to do when a message fails SPF or DKIM. Start in monitoring mode; tightening it before you know what sends on your behalf will block your own mail.
  • Nameservers. Not a record but the setting that decides which company answers all of the above. The one to check first when changes seem to do nothing.
  • TTL. How many seconds others may cache an answer before asking again. Lower it the day before a planned change, raise it afterwards.

The two mistakes that actually hurt

Editing records where the nameservers do not point

Entirely invisible. The changes save successfully, they simply have no effect, because a different company is answering the questions. Always establish where DNS is actually served from before changing anything.

Publishing a second SPF record

Adding a new sending service and creating a fresh SPF record alongside the existing one feels correct and is not: the standard permits exactly one, and two make it invalid. The result is mail quietly failing authentication, which usually shows up as messages landing in spam rather than as an error anyone sees.

Multiple senders belong in a single record, combined. If you are adding a newsletter tool or a booking system that sends on your behalf, that is the moment to check.

Who this is for

  • Owners who have been sent a list of records to "just add"
  • Anyone trying to work out who actually controls their domain
  • Businesses moving website or email provider and wanting to understand the risk
  • Anyone whose mail has started going to spam and who keeps seeing SPF mentioned

When this is not the right fit

  • Anyone needing depth on DNS internals. This is a working glossary, deliberately not a technical reference.
  • People happy to make the changes themselves who just wanted the definitions. That is exactly what this is, and you do not need us.

What SolvenceHQ can help with

DNS is one of the few areas where a small mistake takes everything down at once, which is why plenty of owners would rather hand it over. Both options are fine.

Common questions

Why does a DNS change take time to apply?

Because the answer you changed is cached all over the internet. Every record carries a TTL, a number of seconds that says how long anyone may remember the answer before asking again. Until that expires, machines keep using the old value quite correctly.

This is why you lower the TTL before a planned move, not after. Drop it a day ahead and the actual switch propagates in minutes instead of hours.

What is the difference between a registrar and a host?

The registrar is who you rent the domain name from. The host is the machine your website actually runs on. They are frequently different companies, and the confusion between them is behind a large share of the panic we get called into.

The connection is DNS: records at the domain point visitors and mail to whichever host holds each service. You can change hosts without touching the registrar, and change registrars without moving the site.

Who should the domain be registered to?

The business. Not an employee, not a web designer, not an agency, however convenient it seemed at the time.

The domain is the one asset everything else hangs off. If somebody else owns it, they can take your website and your email away, and your only recourse is a legal argument. This is not usually malice, it is usually just how it got set up, but the risk is identical either way. See technical cleanup if you suspect this describes you.

Do I need to understand any of this?

Not in detail. What is genuinely worth knowing is which company holds your domain, who can log in there, and that mail depends on records you can break by accident.

The rest you can look up when it matters, which is exactly what this page is for.

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Rather not touch it yourself

Reasonable. DNS is one of the few areas where a small mistake takes your email down for everyone at once. Tell us what needs changing.

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